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From rebrand to Best Hotel Bar of 2025

From rebrand to Best Hotel Bar of 2025

From rebrand to Best Hotel Bar of 2025

Olga Galiuk breaks down the transformation of LuminAir Amsterdam — from a tourist photo stop to a vibrant local destination with award-winning cocktails and team energy to match. A powerful story of leadership, branding, and hospitality done right.

Olga Galiuk

General Manager