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Why your MICE strategy isn’t working (German)

Why your MICE strategy isn’t working (German)

Author Alon Shkuri

Published on: August 11, 2025

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Why your MICE strategy isn’t working (German)

MICE expert Bernd Fritzges reveals the biggest mistakes hotels make when handling MICE requests—and why 36% never get answered. Discover how speed, SOPs, and smarter tech can turn missed chances into serious revenue.

Bernd Fritzges

Managing Partner