Ten questions on AI, direct booking, your team and sustainability. Two minutes, and a free report with what the hotels that score high do differently.
Start the hotel checkOr work out one number: RevPAR calculator · Average daily rate (ADR) calculator · Hotel occupancy rate calculator · TRevPAR calculator · GOPPAR calculator
58%future-ready
Your weakest theme first, with what the hotels that score high do differently, in their own words.
Ten shifts for 2027, in the words of 43 people from the industry.
“I think you're also going to see people who call in just to confirm that AI didn't hallucinate, and everything that it shared is in fact correct.”
“In the heart of the house, which is a better name for the back of the house, you will see completely different things.”
“I wanna have a recommendation of a human being. And then for this, I'm willing to pay €300, €500 a night.”
“We're designing experiences absent of the biological understanding of what the human being needs in order to rest and recover.”
“I think that it's very hard for hotels to find good people today. I'm afraid I don't think that it will get any easier going forward.”
“I think COVID was a very hard reset for the industry. I think we had to look internally at how we treated our employees, how we handled business.”
“It's all actually related, not only occupancy figure because it's very easy for any hotel actually to fill the hotel, but at which rate? That's a very important part.”Moustafa Ahmed
“If you look at the last twenty years, yes, I do think it's growing, and the regulation is growing. It's the first time ever when we're talking about regulation on all continents.”
“I really believe that in years to come, you're not going to walk into hotels and see restaurant bars and lounges on repeat in every hotel that you go in.”
“What's our ADR? What's the ADR of the competitors? And you can see there is a gap between. And that gap, if the gap exceeds your franchise fee, it's happy days.”
“Treating the room as a container for recovery.”



28 Oct 2026 · 46 min“You can't design biologically combative spaces.”



24 Sept 2026 · 51 min“It will not change your ADR, but it helps with your tenant engagement and your employee satisfaction.”

23 Sept 2026 · 28 min“Sleep is the one thing every guest is going to do in your hotel.”



20 Aug 2026 · 57 min“I don't think people realize that they're already resilient.”

19 Aug 2026 · 30 minScroll from one guest to the next, and open the full episode when a clip grabs you.
6 Nov 2026 · OpeningsHyatt opens The Mindaro, a 90-room JdV by Hyatt hotel at Portland airport
4 Nov 2026 · Development and pipelineHilton passes 100 open and planned Caribbean hotels with San Juan dual-brand opening
4 Nov 2026 · Development and signingsHyatt signs management deal for 140-key Hyatt Regency resort in Indonesia's Riau Islands
3 Nov 2026 · Workforce and talentHilton foundations grant nearly £900,000 to UK charities building hospitality skillsPractitioners, not presenters. Every series is hosted by someone who does the job.
Arjan Eikelenboom
Host · the Future of Hospitality
Tim Boersma
Revenue manager · RoomPriceGenie
Cesar Wurm
SVP member strategy · ALHI
Anemoon Schepel
Senior lecturer · Hotelschool The Hague
Cindy Kasanmoeseni
HR manager · Corendon
Ramon Reyes
General manager · Omni Hotels
Luc Boschmans
Asset management
Brian Hicks
CEO · HSMAI
Joost de Graaf
Head of hospitality · Aedes
Alon Shkuri
Founder · guestjourney.ai
Every episode lands on all of them the same morning.
Every Tuesday we send one topic from the show: the key ideas, the episode behind it and one line worth remembering. Two minutes to read, no spam.
Read by 4,200 hospitality leaders
Cookies on this site
We use cookies to see how the site is used, and to show video from other platforms. You can decide what you allow. Privacy and cookies