the Future of Hospitality
the Future of Hospitality
EN/NL/DE
ELEVEN SERIEShover
GoDirect6
HSMAI Studio3
Inside Hotel Asset Management4
Lead the Experience20
Next Gen Hospitality Podcast4
Room for Talent6
The F&B Advantage6
The Revenue Playbook5
The Sustainable Stay6
Travel Commerce Unfiltered4
Unscripted Hospitality13
← HOMESERIES

GoDirect

GoDirect is a series from the Future of Hospitality: 6 in-depth conversations with the operators, leaders and practitioners driving this part of the industry forward.

6 EPISODESSINCE 2024

POWERED BY

guestjourney.ai

The AI layer for the guest journey. This is a sponsored placement: your brand can sit right here, in front of the hospitality leaders who watch every episode.

Become a partner →

ALL EPISODES

01Intent Over Attention: Direct Bookings For HotelsHow will TikTok, creators and AI agents reshape bookings? Serge Berezhnoy of InsightArc reveals how hotels can decode guest intent, leverage authentic creators over big influencers, and win direct bookings with real-time personalization. A practical guide to staying in control as distribution shifts.37 min02Scott Eddy on Storytelling, Authenticity and TrustIn this episode, hospitality strategist and global influencer Scott Eddy explores why authentic storytelling matters more than luxury, how trust shapes guest loyalty, and why attention is today’s true currency. A must-listen for hoteliers and travel brands looking to connect on a deeper level.55 min03Turn Your Hotel Into A Nordic DestinationHow do hotels become destinations for community and slow travel? Regitze Cecilie Rosenvinge of Rose PR reveals how Nordic storytelling, quiet luxury and strategic PR turn hotels into emotional destinations. Hear why focus, authenticity and slow PR win Scandinavian travelers.31 min04Inside the lens of hotel storiesGergely Jancsó, owner of Greg Images, reveals how he captures the soul of a hotel in every shot. From wedding chaos to serene luxury rooms, his lens now tells stories that help hotels sell themselves. Learn how light, composition, and storytelling win guests.38 min05Make your story the destinationYour hotel’s story isn’t just background, it’s the reason guests book. Bart Hilgers shares how independent hotels can turn their narrative into strategy, impact, and identity. This episode is a must-listen for those ready to lead with meaning.44 min06Why Raoul left hotels to tell their storiesRaoul Fokke once dreamed of running hotels, until he realized his passion was telling their stories instead. From hotel school to luxury branding, his journey took unexpected turns, including a life-changing trip to Patagonia. He shares why he left hospitality operations to shape the way we see hotels today.40 min
NEWSLETTER

Stay up to date

Every other Tuesday we send the latest episode, the key debate inside it and the one number worth remembering. Two minutes to read, no spam.

Read by 4,200 hospitality leaders

Unsubscribe in one click, any time.