the Future of Hospitality

ANSWERS · ASSET MANAGEMENT & INVESTMENT

What does a hotel asset manager do?

SHORT ANSWER

A hotel asset manager works between the owner and the operator; Hael Rajab calls the role the bridge between the two. Isaac J. Collazo says asset managers read the whole profit and loss, costs as well as revenue, to maximize profitability. Clare Anna Gamon advises owners on getting the most from their asset and tells them first when a forecast drops. Alexander Shaw adds reporting on and managing the portfolio.

What 4 hotel leaders say

Hael Rajab

Hael Rajab

Founder (hotel asset and business development consultancy), Guesting Company
“an assist manager in hotels should be the bridge between the owner and the operating company. Now, in our case, we are the owner company and the operator at the same time.”
Isaac J. Collazo

Isaac J. Collazo

Vice President, Analytics, STR (Smith Travel Research)
“an asset manager is very much more concerned with the p and l side of it. Right? Not only the revenue, because they have to know about the revenue. So they do wanna know what RevPAR is, but they're looking at the expense side. They're looking at everything because they're trying to maximize profitability.”
Clare Anna Gamon

Clare Anna Gamon

Chief Commercial Officer, London Rock Partners
“Our job is to advise hospitality owners on how to get the most from their asset, irrespective of where they are in the journey of of owning. And I think the only way to do that is to be really honest ... But what I can do is say, as an operator, this is what I would do in this situation. This is the things we need to address.”
“You can fluff them up, but the numbers don't lie. And I think we have we are very clear about where the problems are. We're very clear about where the challenges are. You know, I I guess a good example is forecast dropping. For example, the owner is the first person that needs to understand that and the implications it's gonna have”
Alexander Shaw

Alexander Shaw

Director of Real Estate, Aviary Consulting
“they need a lot of feasibility people and development people, and also asset management, you know, because, obviously, you know, they they need people to report on their portfolio, manage their portfolio.”

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Guesting Company · STR (Smith Travel Research) · London Rock Partners · Aviary Consulting · All answers

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