A one-page hotel direct booking checklist. For owners, GMs and commercial managers who pay too much OTA commission. Check your own website, rates and listings against these points this week.
The first 5 points
01Book a room on your own website and on Booking.com, then remove every extra step yours has.Jonatan Joseph Tsuff, Noovy · listen from 15:43
02Check every day that the price on your own website is never higher than on the OTAs.Jonatan Joseph Tsuff, Noovy · listen from 16:17
03Show the full price, taxes and fees included, from the first screen of your booking engine.Alex Yardley, Fly Fairly · listen from 16:02
04Use OTAs to fill the last rooms, not as the base of your business mix.Bart Hilgers, Six Stars · listen from 24:18
05Rewrite your OTA description for the traveler you want, not as a list of amenities.Khalifa Saqer, HostelHop · listen from 19:59
06In the full checklistSerge Berezhnoy, InsightArc
07In the full checklistManish Gupta, Aureum Palace Hotels
08In the full checklistSerge Berezhnoy, InsightArc
09In the full checklistBart Hilgers, Six Stars
10In the full checklistKhalifa Saqer, HostelHop
All 10 points on one page
The full checklist as a PDF to print or share with your team, with the episode and minute for each point.