FREE CHECKLIST · 1 PAGE · 10 POINTS

The hotel marketing checklist

A one-page hotel marketing checklist. For owners, GMs and marketing and sales managers of independent hotels. Check whether your story, your PR and your phone team sell the hotel you really run.

The first 5 points

1. 01Promise in your marketing only what the team delivers from check-in to check-out.Bart Hilgers, Six Stars · listen from 23:05
2. 02Pitch a short list of journalists who fit your hotel, and keep in touch with them.Regitze Cecilie Rosenvinge, Rose PR · listen from 17:59
3. 03Build packages from what callers ask for, and make sure agents can explain them.Anita Travis, Outrigger Hospitality Group · listen from 8:27
4. 04Before targeting a new source market, learn what its travelers value and lead with that.Regitze Cecilie Rosenvinge, Rose PR · listen from 12:30
5. 05Put what makes your culture different into your job ads and careers page.Cindy Kasanmoeseni, Corendon Hotels & Resorts · listen from 14:26
6. 06In the full checklistAnita Travis, Outrigger Hospitality Group
7. 07In the full checklistMegan Becker, Hershey Entertainment and Resorts
8. 08In the full checklistGergely Jancsó, Greg Images
9. 09In the full checklistMike Gamble, Searchlight Global
10. 10In the full checklistBart Hilgers, Six Stars

More on this topic

• Our guide to hotel marketing
• How future-ready is your hotel? Ten questions, two minutes. Your score straight away, the full report by email.
• All hotel checklists