Hotel Sustainability Trends 2027: Priced In

“Borrowing money or getting a mortgage for a company that which is very sustainable will be much cheaper as for a company which is too late to invest in sustainability. So there will be a big competitive advantage for those or disadvantage for the other hotels that didn't invest.”

“From our corporate bookings, all of our corporate bookings demand this regardless. So all of the hotels have it anyway. And if you're talking about something like Amsterdam specifically, almost probably every hotel has a sustainability certification.”

“Most guests, for example, kind of up style or budget hotels, they're not necessarily willing to pay a surcharge for, you know, sustainability measures, but it's taken into the booking decisions where if they have same price category and sustainable versus non-sustainable, they prefer sustainable over non-sustainable.”

“I think you'll see people over time, over the next five years for sure, five to ten, people will start to make buying decisions based off of what they see from a sustainability and ecotourism standpoint.”

“If you look at the last twenty years, yes, I do think it's growing, and the regulation is growing. It's the first time ever when we're talking about regulation on all continents.”

“You have these green key certificates in hotels nowadays, that first of all should be the standard, but green key certificate doesn't mean you're actively doing something to give back.”