Aman Group launches ATMA wellness brand with Novak Djokovic, starting in Miami

Aman Group, the hospitality and lifestyle company behind Aman and Janu, has announced ATMA, a new ultra-luxury brand centred on what it calls performance living. According to the release, the brand will focus on advanced wellness programmes and sports facilities developed exclusively with tennis player Novak Djokovic, who is named ATMA Global Partner.

The name comes from the Sanskrit word for "the spirit" or "the true self". ATMA will combine wellness, sport, nutrition-led dining, design and experiential entertainment, and is planned for both urban and remote destinations. Under a multi-year relationship, Djokovic will lead programming in longevity, nutrition, racket sports and wellness.

The first project, ATMA Miami, will sit in the Brickell financial district on Biscayne Bay, with direct water access via the Baywalk and a private marina. It will include a hotel, branded residences and a private ATMA Club, in a tower that Aman Group says will rank among the tallest in the city. SHoP Architects is designing the building, with interiors by Studio Paolo Ferrari.

At its core is a planned 120,000 square foot spa and wellness centre, developed with Djokovic, featuring indoor padel, tennis and squash courts, a fitness centre, training studios, mobility and conditioning labs, a medical wellness centre and recovery areas. Restaurants, bars, entertainment venues and event spaces are also planned.

Residences will range from one to five bedrooms, plus six-bedroom penthouses, with private amenities including a pool, gym, spa area, lounge and co-working space. Residents will receive priority nomination for ATMA Club membership. The project is being developed by OKO Group and Oak Row Equities, with completion scheduled for 2031.