Fuerte Group opens Amàre Cancún, its first hotel outside Spain, under Hilton's Curio

Amàre Cancún Adults Only All-Inclusive Resort, Curio by Hilton opened on October 31, taking the Spanish Amàre brand outside Spain and into the Americas for the first time, Hilton said. The 429-suite beachfront resort sits at Km 4.5 on Boulevard Kukulcán in Cancún's Hotel Zone.

The resort is owned and operated by Fuerte Group, the family-owned hotel group headquartered in Marbella. According to the release, it is the group's first hotel outside Spain, the Amàre brand's first all-inclusive property and the first Curio Collection by Hilton property in Cancún. Amàre already operates adults-only hotels in Marbella, Ibiza and Sancti Petri.

The concept relies on named curators across food, drinks, coffee, music and art. The resort has seven restaurants, two 360-degree rooftop infinity pools, a spa with nine treatment rooms and more than 10,000 square feet of indoor and outdoor event space. Two dining venues, TEPPAN and LA CAVA, carry an additional charge. A premium service layer called The One covers 111 beachfront and upper-floor suites, with VIP check-in, a dedicated lounge, priority reservations and daytime-exclusive rooftop access.

Sylvia Scholey, Hilton's vice president and global head of All-Inclusive and Resorts, said the property adds "a distinctive adults-only experience rooted in Mediterranean culture" to a portfolio that spans family-friendly to adults-only and lifestyle to luxury. The resort participates in Hilton Honors and can be booked through Hilton channels, Amàre Hotels or travel advisors.