COMPANY
Best Western
News, people and lessons from Best Western, collected by Future of Hospitality. This page updates when Best Western publishes news.
- News items
- 6
Latest news
- BWH Hotels rebrands as WorldHotels and merges loyalty into WorldHotels RewardsBWH Hotels is unifying more than 4,000 hotels and 18 brands under the WorldHotels name, with a single loyalty programme for 70 million members launching in January 2027.
- BWH Hotels moves 18 brands and 4,000 hotels under WorldHotels master brandBWH Hotels is placing 18 brands and more than 4,000 hotels under one WorldHotels master brand, with a unified loyalty programme launching 5 January 2027.
- BWH Hotels unites 4,000 hotels under WorldHotels master brand and one loyalty schemeBWH Hotels is bringing 18 brands and more than 4,000 hotels under the WorldHotels master brand, with a unified WorldHotels Rewards programme from 5 January 2027.
- BWH Hotels rebrands as WorldHotels and merges loyalty programmes for 70m membersBWH Hotels is uniting more than 4,000 hotels and 18 brands under WorldHotels, with a merged loyalty programme for 70 million members from January 2027.
- BWH Hotels rebrands as WorldHotels and merges loyalty into WorldHotels RewardsBWH Hotels is unifying more than 4,000 hotels and 18 brands under the WorldHotels name, with one loyalty programme for 70 million members from January 2027.
- BWH Hotels unites 4,000 hotels under WorldHotels masterbrand and single loyalty schemeBWH Hotels is bringing 18 brands and over 4,000 hotels under the WorldHotels masterbrand, with a unified WorldHotels Rewards programme launching 5 January 2027.
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