SONIFI rolls out SONIFI Central guest tech platform to 5,000 hotels

SONIFI has deployed SONIFI Central, an AI-assisted guest technology management platform, across its base of 5,000 customer properties, the Sioux Falls, South Dakota-based company said on 9 November 2026.

The company first announced the platform earlier in the year. It is now offered as an enterprise tool that monitors several guest-facing technologies in real time, including Wi-Fi, interactive TV, casting, linear TV and telephony. According to the release, the aim is to reduce the workload on staff, open up ancillary revenue and fix technology problems before guests complain.

The system continuously scans portfolios for new, unknown and offline devices and checks network connectivity. SONIFI said self-healing protocols and AI-assisted automations resolve issues to keep uptime high. Devices are also tracked so that cybersecurity, licensing and compliance stay current. The platform reports on how guests use in-room technology, measures the effectiveness of marketing promotions and provides data to help hotels improve return on investment and lower total cost of ownership. Staff can use self-service tools for network configuration, interactive TV customisation, troubleshooting and training, and they have direct access to SONIFI's 24/7 support.

"We built SONIFI Central to give hotels a single screen to see every product in every room at every property," said Paul Johnson, chief operating officer at SONIFI. He added that the company is working on more advanced features, automations and third-party integrations.

SONIFI describes itself as the largest guest technology managed services provider in hospitality, deployed in more than 1.1 million rooms across 5,400 properties worldwide.