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The GM who builds future GMs

From Laguna Beach fame to leading flagship hotel transformations, Dieter Schmitz reveals how hospitality grounded his life and built a culture-first leadership playbook. He shares lessons on openings, navigating public perception, and mentoring future general managers. Expect candid stories and hard-earned advice.

Culture-first operations drive results

Prioritize culture by investing in your team. Small, budgeted rewards, daily stand-ups and soft-metric focus powered an open renovation and helped deliver the hotel's highest guest satisfaction in 25 years.

Hire for personality, train skill

Hire for personality and coach skills. You can train anything, but personality hires build rock-star teams. He mentored six reports into GM and VP roles, proving development multiplies leadership capacity.

Renovate open, reset culture first

Executing a 400-room renovation while open requires execution and a culture reset. With CEO Mo Bailey prioritizing people and a nimble leadership, the hotel became a US flagship and earned record guest scores.

The soft metrics probably control the hard metrics more than anything

Dieter Schmitz, General Manager at Accor

Partner With a Podcast Built on Real Conversations

Position your brand in front of hospitality leaders and rising voices, through unscripted conversations that reveal the people, moments, and decisions behind great hospitality.

Dieter Schmitz

General Manager at Accor known for culture-first leadership and operational excellence. A hotel opening specialist with nine openings and a high-profile 400-room renovation while open, he mentors rising leaders and prioritizes team investment to drive guest satisfaction.

The GM who builds future GMs

Dieter Schmitz