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In this episode, Tim Boersma talks with Niek Kollau about why revenue management is no longer just about pricing. They explore how structure, segmentation, distribution and commercial thinking shape stronger hotel results. A sharp listen for hoteliers who want to move beyond spreadsheets and think bigger.
Reduce rate-plan complexity: simpler structures make offerings clearer for guests, ease operational management and improve margins. Chains show fewer plans lead to easier selling and better business results.
Treat revenue management as commercial leadership: create a year plan, align sales and operations, prepare a backup, and use forecasts to know when to push volume or protect margin rather than only tweak prices.
Start with your hotel's identity and create a guest profile: pick partners and channels that reach them, tailor facilities and offers, and use small add-ons (late checkout, Wi‑Fi) to drive repeat direct bookings.
Niek Kollau, Founder at Rev&U
RoomPriceGenie helps independent hotels price smarter using automated, data-driven recommendations, while staying fully in control. Built to save time, reduce guesswork, and support better commercial decisions.
Niek Kollau
