Personal connections in retail and hospitality

the Future of HospitalityRight. And you have, like I said, you are online retailer and you also have physical stores. So let us walk through the brand journey. What inspired you to start an online store and how has your business evolved?

Lotte VinkWell, what inspired like, I was together with my now husband's then colleague at the time. I worked for his first startup called the Club Room. He had a personal shopping service where they made boxes for men and that got acquired by a German competitor. And we both moved to Germany for the merge. And we thought, okay, let's make our life there. Let's like go all in and make this a success. But when living in Germany, we didn't really fit in into the culture of. So we really think of being in a young start up instead of being in a big German company. So we basically started from a place of being unhappy with our current work situation.

Lotte VinkAnd then we just started researching what kind we did like being in fashion, in in men's fashion. So we started researching what kind of innovations are there. And that's actually how how how it started. And then we found a a Paris startup who made this fabric that you could put red wine over and thought, okay. That's cool. Let's make a Mhmm. Put it on Kickstarter, and let's see what it does. If it goes well, we make we try to build a company. If it doesn't go well, we go for travel and then start applying for jobs. But we're Interesting.

the Future of HospitalityBut we're still here. But it worked out fine.

Lotte VinkWe're still here. It's a Simon Sinek has a good quote where he says, normally, with a game, the objective is to win. With business, it's an infinite game. The objective is to stay in the game. So although it's a road full with ups and downs, I guess as long as you're in the game, you're winning, I guess.

the Future of HospitalityWow. Amazing. That's Simon Sinek. Okay. I need to write that down. Not now, but I'm gonna do that later. So, you have an x amount of customers, in your database. How did you initially build that community, and how do you engage with him with them now?

Lotte VinkWell, we started through crowdfunding. So we launched our product on Kickstarter. And then, yeah, what we kinda did on day one is try to go as hard as possible. So we downloaded our emails from LinkedIn. We did, a social media blast. So we just try to connect everywhere we could with whomever we could. I think Mailchimp at the time blocked our account, like, three times because we put Mhmm. There would be forty year from us. So that's a little bit how it started. And then we were also pretty lucky that we were picked up by PR. Well, I guess, luck is a part of it, but we also reached out to journalists who would write about us on lunch day.

Lotte VinkAnd then other journalists picked it up, and then we kind of went viral. So that said it was pretty lucky. So for us, Kickstarter really Kickstarter our company. I think without Kickstarter, we wouldn't have had a company today.

the Future of HospitalityAlright. Kickstarter played a big role. That's interesting. So about the flex flagship stores. You have an online store, as I said, and you have two physical store stores, if I remember that correctly, one in Amsterdam and one in Copenhagen. Three by now. We opened one last month. Oh, I forgot about that one. Where is that? In the mall of the Netherlands.

Lotte VinkIn the mall of the Netherlands. I I remember you mentioned that. Yes. Leidenbach close to The Hague, and it's a very Yep. Really big mall. It's a little bit, like, more Hong Kong, China type of, like, beautiful mall. Not very Dutch like if anyone Dutch like it's Dutch people are not really mall shoppers, but it's a really beautiful mall. Okay. Yeah. So we opened there last month.

the Future of HospitalityRight. How do you think the the the physical stores fit in today's digital digital first retail landscape?

Lotte VinkWell, what I really think is you can choose to just sell products or you can build a brand. And with building a brand, I think having a physical place really helps with bringing your brand to life. Otherwise, we just say that weird online brand that's like, we don't do that much anymore now, but at the beginning where we pour red wine over white shirts and it went viral that way. And I think by having a physical place, you create trust and you have an actual personal connection with your customer. So I think for me, the main reason why we wanted to have a physical store was to build a brand and have that personal connection.

the Future of HospitalityAn extension from your online retail stores to connect physical connect with your future customers. Yeah. Interesting. Let's move to the to the next one. This is about tech and innovation. It's all tech. Your your your your your your clothing is tech. Right? Yeah. We don't make anything normal ever. No. Alright. Okay. So how are you integrating other tech, tech like AI or virtual try ons into your physical stores to enhance your customer experience?

Lotte VinkYeah. We haven't used AI at all yet in our physical stores. We do like AI a lot. So we did do like a photo shoot with AI where we created a mid journey, like a whole like, web first world where it's a bit in the future and the future is fresh. That's kinda and where we really did the landscape first, and then we build a whole set. It has the same light as the AI picture and really try to make it as realistic as possible, which is, of course, it isn't. You see because the world is so different. So that's something we have done with AI.

Lotte VinkI think the future for AI, I see a lot more online also. I think with customer service, I would never wanna replace the humans. I think AI compared to our enhance us, not to replace us.

the Future of HospitalityExactly.

Lotte VinkThink Google use it a lot for, like, our inventory planning, like our forecasting. We just started working with a new tool that can really help us forecast and help us with our buying, and that's where I would see it in. What would you also as an expert in AI and how to bring it to, like, the customer journey? What would you advise a brand like us to do to bring it into, like, the physical place?

the Future of HospitalityInto from AI to the physical place? Yeah. Well, what I believe and we are powered by Guest Journey, and Guest Journey creates videos. Those are real time videos, personalized videos with, like I said, with a touch of AI. So this is like with text message, let me let me you have a big database. Right? A large database where you send emails or Yeah. We work So what we do and when you just bought, and then you get, like, an introduction.

Lotte VinkThat's kind of Right. Yeah.

the Future of HospitalitySo what we do, we make that, we tighten that connection with the customer or the guest by creating these personalized videos. So for instance, instead of just sending an email, thank you for shopping at us or whatever, you will receive a video, perhaps yourself or maybe Casper or an actor that that says, hey, Mike. Thank you for shopping at us. It was amazing. And blah blah blah blah. You say something personal. Yeah. Yeah. I mean, we we learned that people love that. It is a video that is prerecorded. The only thing that's changed are some variables, like the first name or some details about that customer that you have. AI can fill that all in. Yeah. So we have that tech, and we built that service.

the Future of HospitalitySo, you asked me for advice. I don't know a lot about, online retailing, but what I do know is enhancing guest experiences. I'm me myself, I'm very sensible sensitive to how people treat me in a store or at a hotel or whatever and, especially when you make a booking or you bought something and the appreciation that you will receive like, in this particular case with a personalized video that mentioned your name and it's like someone is talking to you. Yeah. So that is something that, that we focus on and we see already that that brings in more revenue, more satisfaction customers, higher reviews. But what I see online, you got very good reviews. So that is good already, but it can always go bad. Whenever I feel bad, I I read our reviews.

Lotte VinkYeah. I looked at them yesterday. They're good. They're really good. Yeah. They're really good. So Yeah. I think for online, indeed, is it will be a that will be an interesting tool. I think for Yeah. Retail, it makes it harder because you kinda only know when you sign in the customer at the checkout to make it a personalized AI journey. But I think for retail, even when someone is browsing and hovering too long on the over the size. So maybe someone can pop and say, hey. You need some help with your sizing.

the Future of HospitalityYeah. Well, in this particular case, we also have an option for that in hotel business and hospitality business that's called abandoned bookings. Mhmm. In this case, it's also abandoned guest or an abandoned customer. So they went onto your website, they browsed, and they didn't buy anything. So when you have any data of that particular person, you can send a text or an email, whatever you have from that particular person, and and send a video. Hey, such and such. Notice that you've been online. You left, but, hey. I don't know. You say something that triggers that person's, hey. Okay. They saw me, and they know my name. Alright. Let let's see. Yeah.

Lotte VinkYeah. How do you then know? I think, indeed, in the hospitality, for example, check-in, people sign in. They know we know who yeah. They know who they are. I think that may be a challenge when people browse also with, like, the privacy laws. You know?

the Future of HospitalityYep. Yep. Indeed. We we we have to do with privacy laws indeed. So people need to give permission when you try to sell something. Yeah. But when it comes to utilities, so just saying hi, I see I've seen you've been online, whatever, You don't try to sell anything. So Mhmm. That is it it is a fine line. Yeah. But yeah. Yeah. We could talk about that some more. It's an interesting thing because, yes, we we touch the same areas, and it's we can learn from one another. There's there is more to to talk about And yeah. Let's go to the personalization end of that because with a large customer database, which you have, how do you personalize the experience for your shoppers?

the Future of HospitalityOr how do you balance personalization with privacy concerns?

Lotte VinkYeah. I think that's a that's a good good question. And I have to say that that sometimes makes it a little bit of a challenge because all the changes that Meta has been going through, it makes it a lot harder to reach the customer that you wanna reach because of all the the privacy laws. So also me, when I get a pop up on your phone, do you want your data to be shared? I think all intuitively, we choose no. But we are still gonna see ads. And then you might as well prefer ads actually to see that are a little bit more relevant to to what you like.

Lotte VinkSo I actually think the privacy laws makes it I understand that that they're there, but they do make it more challenging, I think, to run yeah. To do good Yeah. I get it.

the Future of HospitalityI'm going to the to the next point that is sustainability in in fashion. How do you incorporate sustainability into your business oh, the into your business model? Any eco friendly practices that you set that you set apart

Lotte Vinkor to set you apart? Sorry. Yeah. I think so. And I think it's always been important from us from the beginning. I do also find it always interesting with sustainability, though, that and it also maybe surprised me or disappoints me a little bit. It's not something that sells. So I don't think sustainability is ever the reason why people buy. They might say it is, but it actually I don't think that's really true. We see that with the ads that we can make and how people behave. So I think sustainability has to be like a more of an internal purpose. It should come from within the company. And I think that it would all it doesn't always been the case. And what we really believe in sustainability for us, it equals durability.

Lotte VinkThere's this really good documentary on Netflix. It calls it true costs it really True costs. Yeah. Where it really talks about how we're seeing clothing as like a disposable products and someone is paying the price. Like if you buy a t shirt H and M for €5, it's just impossible to make a t shirt that cheap. And in India, the suicide rate on the cotton farmers is just insane. So I think that mindset of that we should treat clothes as something that we invest in and it will stay with us for a lifetime. That's a little bit of what we wanna do. So we just wanna make better products and it will last you longer.

Lotte VinkAnd it's, of course, because all the technologies we add, you wash it less. It stays nicer longer. But we also do with the buttons that we pay €1 extra for them to be extra wrapped so that they don't lose. So we really believe in durability. The longer you wear your product Wonderful. Yeah. The better. Buy less, but better. That's the idea. I

the Future of HospitalityI I love it, and I agree. Okay. So let's go to the experiential retail. How do you turn your physical stores into memorable experiences of for customers?

Lotte VinkI think number one is the staff. I think our products can be so interesting, but if the staff is not showing it or exciting about it or exciting about making connection with the customer, you won't feel it. I think you just mentioned our reviews, how nice they are. I think the nicest review Yes. For our store was I normally don't like shopping, but visiting Lab Fresh is like visiting friends. And then it's kinda like the vibe what we wanna have. Like, if someone comes in, it's it's we have a Dutch word called. It means we translate it to cozy, but it's not the right

the Future of Hospitalitytranslation. No. I

Lotte Vinkwouldn't know how to how to translate it, but it's just like that is a nice vibe. So I think that's number one. And I think number two, what we do differently is that we have a demo station in the store where we can rinse with water and show off the technology. Also, when we were building our stores and we asked the contractor, can you make a sink there? And they're like, why do you want a sink in the middle of your store? So I do think we have something special that we can show something off. Right. And that sink you built is to pour wine, red wine over one of your shirts to show the customer that it doesn't stain. Yeah. Doesn't stick. Tops a little bit with red wine. We had it in the beginning. That's where we went viral with, but we also, at some point, we feel it was a little bit more of a gimmick and not the most important thing that customers actually cared about.

Lotte VinkSince we started with the undershirt, it also became our number one product. It's maybe not the most sexy product, but it is one that gives a lot of confidence to a lot of people.

the Future of HospitalityInteresting. Wonderful. So how do you build and nurture a community around your brand, both online and in store?

Lotte VinkYeah. Good question. I think what we maybe do different is how we also, like, started LapFirst through crowdfunding. And then we also did loan crowdfunding and also we did equity crowdfunding. And next week we're going to go live again with another crowdfunding. So I think we are maybe the most financed European fashion brands that that that exists. And I think this way where your customers really become investors and ambassadors, I think that is a quite unique way, I think, of community building. So whenever we have an event or we do a collab with a celebrity, we invite investors and they yeah. So it's yeah. They start to know each other now.

Lotte VinkSo it's yeah. I think that's really how we build the community.

the Future of HospitalityWonderful. What challenges have you faced expanding into cities like Amsterdam and Copenhagen? And how do you tailor your brand for different cultures?

Lotte VinkYeah. That's such a hard one because I thought I'm Dutch. My husband and my who's also my cofounder, he's Danish. I thought we would be Danish. So so we started in Amsterdam. We have a store in Amsterdam. We live also there. And then we opened here in Copenhagen. And I thought that's our home country too because he's Danish, but he's been living in Amsterdam for ten years now. So we're less Danish than we thought we were. So that actually has been quite a challenge to to overcome. So we have a retail place here where we're in a really busy street, so the rent is incredibly high. And we kind of overestimated how quickly that would be popping like it's in Amsterdam.

Lotte VinkSo that has been a little bit of a challenge, but we really see it now with a lot of efforts putting in and becoming more Danish, hiring more Danish people into the team, making the content more Danish, the products more. They're just also more fashion forward here. So the fits have to be looser and so we really underestimated actually how big the difference was.

the Future of HospitalitySo can you tell me the key differences? What I'm I'm I'm listening and I'm what I'm thinking is that maybe I'm wrong. Were you more connected in Amsterdam than you guys are in Copenhagen?

Lotte VinkAnd that is maybe Yeah. Also. Yeah. Very much so. Yeah. Yeah. Yeah. Right. Yeah. We're very we're very Amsterdam.

the Future of HospitalityNothing wrong with that. No. I'm okay. So the impact of COVID nineteen, I put this down because I'm interested. How did the pandemic impact your approach to online and in store retail?

Lotte VinkWell, it changed also a little bit. It was quite a thing, I think, when it happened because we just opened our Amsterdam stores a couple of months prior, which made it also really hard because you didn't get any of the subsidies because you didn't show any past revenue. We canceled our lease of our office because revenue also online drops like immediately. Later, we called them back up. We could stay because it wasn't as bad as retail retail was really bad. And then online kind of turned around a little bit quite quickly. But we sold our shirts like our like the shirts you wear to work was 50% of our revenue.

Lotte VinkAfter COVID, it was only 7%. So we were really lucky. We already had T shirts and more casual items in the pipeline because if we wouldn't have, then I don't think we would still be here. Oh, wow. Yeah. So I think what's the biggest change has been, I guess, for us is the the products that we offer, that it became more casual and also still now where comforts just becomes a bigger thing. Even when it looks more dressed up, it still has to be comfortable. I think that's what COVID

the Future of HospitalityCOVID-nineteen. That makes you yeah. I I I totally understand that. What do you think the future of shopping will look like in five to ten years from now?

Lotte VinkYeah. Good question. I wonder because I think if you look back five, ten years

the Future of HospitalitySo much has changed.

Lotte VinkYeah. And also not, I feel, in LA. Right? It's true. It's People want the same experience. That's what that never changes. Right? Yeah. So I I I yeah. I hope to have an next more exciting answer, but I think that the the difference won't be so big where it's still all about the human connection in stores. I think for online, there will be a lot happening. But in stores, I think that the number one thing is still, like, having a nice interaction with another person

the Future of Hospitalitybuying a physical products in a physical store. That's totally me. I don't like to shop online myself. My my partner does, but I don't like it at all. I like to go old school to the to the store. And indeed, when I feel welcome That's it. Yeah. I'm I'm I think you just increased the for me, the chance to buy anything by 60% at least. Yeah. We offer coffee.

Lotte VinkOr if you come on a Friday, you can get a beer or a wine. Yeah. Okay. Oh, that's what that's what you do. You offer beer and wine? Well, sometimes we have it in the fridge, so it's not something we extend that offer. But I think with the some of it with some people, you feel a certain vibe and then, oh, you can have a you want a beer while you shop.

the Future of HospitalityI like that. Yeah. I like that. Okay. So the the the of retail and and hospitality. I I I mentioned earlier there is a there's quite a few connections with retail and hospitality. What do you think will the future of your oh, no. How do you see the blending of hospitality and retail in the future?

Lotte VinkWell, I think I see it also, like, for the mall that we're in right now, where for a lot of people, so it's in The Netherlands and The mall has like 50,000,000 visitors a year. So it's basically every Dutch person goes there at least once. And where it really becomes an experience where you have like a day out where you're eating at the food court, which is beautiful by the way. And there's some restaurants. If you go in, you forget that you're in a mall and you do your shopping somewhere. It's really like a day experience. What I also feel with I'm thinking about a little bit like the future of hospitality that that becomes a merge with more wellness.

Lotte VinkSo I think that's really a trend what I think will happen in in hospitality. I think more and more people stop drinking. So instead of having, I don't know, cheese and a wine, you get a face mask and a massage. Alright.

the Future of HospitalityOkay. I'm not mad at that.

Lotte VinkYeah. Don't you think it's also a little bit of a trend? Yeah, that wellness becomes just that that wellness and hospitality are gonna go hand in hand in the in the future. Yep. I believe that. That's why I see that connection that there are many bridges

the Future of Hospitalityand connections that we have with with hospitality and and and retail, physical retail, perhaps, or also online retail. But it's very important how you feel, how someone makes you, and it becomes more and more important. And indeed, wellness, I didn't think about that, but I like that. Yeah. Yeah. I I I do see that as a trend. I think retail

Lotte Vinkmight also be that at the end, again, at one place where you can do it all. But I think when people hang out socially, I think it will more become doing activities together or indeed go into an icebox together and then have, I don't know, healthy matcha. Yep.

the Future of HospitalityIt's more like a community hub also. It's more like the the you should lower the threshold. It's not just a clothing store, but it's also a place you can walk into, have a chat or Yeah. Indeed well yep. Yeah. I would still like also having a cheese and a wine and sometimes in the morning. We do that on the weekend. Right? It's all about balance. Right? How do you foster a culture in a of innovation and customer care across your teams?

Lotte VinkWell, it's funny. I think our customer service so we have a lot of USP, a lot of technology USPs, the state repellency in the water repellency in the sweats. But I see that our customer service is really one of our USPs. And I think it's also so nice to hear when you say that you notice our reviews. I think that customer centric parts, I think that only becomes more important. And I think also the times that we live in now, expectations also just become higher, and things are just more personal. I think also the brands of the future are more personal, like who's behind it, who's running it. You wanna buy from people, not from corporations.

Lotte VinkI think that's also why SKIMS is doing so incredibly well, which I think is such an interesting story. And I think people might underestimate her sometimes. I don't know. The way she looks or comes across, but I think what she's doing with her business, I think that's impressive.

the Future of HospitalityOkay. So you got in some inspiring brands that you

Lotte Vinkthat you look at. Like the way to go about where it's really more it's a person that sells instead of a cooperation. And I think that is also very much a trend. We are very open also with the fundraising that we do, how we do that with our crowds. You have to be very personal, which I don't always like because it also you have to put yourself out there. I don't per se like being on the camera or doing that, but I do notice that customers like it. I was just now here. I'm in the store in in Copenhagen, and we have to stop Right. Downstairs.

Lotte VinkOh, there's your store. Lovely. And I'm here. Like, and then we have our office. I don't know if you can see it. Not really over there. And I'm in the meeting room right now. And I just went down. Okay. And there's a customer. He says, hey. Are are you a Lotte? That's how you say it in Danish. When the they're Lotte. Oh, I've been buying your brand for years. So they kinda come in and they see me coming down and they mean, like yeah. So that's, like, the personal connection what we have. So I think that's a nice way to go about.

the Future of HospitalityI'm I'm happy to hear that because for years, it was quite non personal. That's what I noticed. I come from old school. I started working in a restaurant when I was 17. And the owner of the restaurant, no matter what I did, but people always ask for the owner of the restaurant. Yeah. And when when the owner of the restaurant talks to the the the the the guest, the guest feels important and you know what I mean? And that is that is I saw that. I noticed. I'm like, oh, okay. Yeah. So it's it's that that human inter interaction is very important. Yeah. That's That's where it all comes back. The human interaction.

Lotte VinkAnd for people I love that. Yeah. And for people to feel seen. That's that's yeah. And appreciate it. And that's also the thing with the crowdfunding that we do. I do really it it's yeah, it's almost warms my heart sometimes that there's people that believe in what we do and they want to help us out with what we're doing. So I think it's a special way of building a brand.

the Future of HospitalityYeah. I like this. Yeah. And you learn on the along the way. It's a trial and error thing that you do. Yeah. Yeah. Which everything is, of course.

Lotte VinkEverything is trial and error. I think if you're not comfortable with failing, you should not have a company.

the Future of HospitalityThen You you should not even start. You. You need to be cut for this. Otherwise, it's a no go. You need to look for a job and go for safety. And that's not what this is, But it has many challenges and it's super exciting. I can tell.

Lotte VinkThe comfort zone is a beautiful place, but nothing ever grows there.

the Future of HospitalityI like that. Who

Lotte Vinksaid that? I knew that. Maybe you told me that. No. I know. Who who said that? I I actually I shouldn't I remember quotes, but I don't really often remember who they are from. Who I But it's a beautiful phone. I should've it's it's not mine, but I should give the person credit who made it. I I really like it. But it's a good phone. Comfort the comfort zone is a beautiful place, but nothing ever grows there. Never does. High gonna highlight that. It really never does. That's good with failure that if you're in a moment of failure where things are not going, you can see that something that you wanna get out immediately, or you can embrace it that, oh, it's just I'm out of the comfort zone. It's the same if you go to the gym. You need to it needs to hurt a little for in order for for your muscle to grow. And I think that's the same with entrepreneurship.

the Future of HospitalityIt needs to I love it. Every step I make forward that I am not familiar with myself when I do that, and I'm doing it right now, actually. I'm doing things I've never done before, and that is stepping out of your comfort zone, and that is scary at times, and you you get that anxiety feeling, impostor syndrome even. Yeah. But at some point, you go like, oh my god. I learned so much. Yeah. And that's exactly where you are. About

Lotte Vinkanxiety feeling, anxiety and excitement. They're actually the exactly the same. In your body Yeah. They are the same. It's exactly the same. But it's your mind that makes it anxiety or excitement. And I think that is something why I like entrepreneurship so much because you have to train your brain or your mindset into choosing excitement over anxiety.

the Future of HospitalityYeah. I'm on that same page. It's I'm in that moment right now myself and you go like, oh, that is scary. But at the same time, I wanna go there. That is so exciting. I love what I do. Yeah. Okay. That didn't work. Maybe that will work. Let's try it again. Yeah. Yeah. That's very nice that you're doing that. And also, think life is about keep reinventing yourself. Doesn't matter how young or old

Lotte Vinkwe are. I think that's what makes life exciting. Like, I don't know. I think this one oh, this one I actually do know. Think where it came from. It's from the book Atomic Habits. That's actually Atomic Habits? Yeah. That having a business is basically a personal growth journey disguised as a business. So I don't think you can take the entrepreneurship and the personal growth separately. They're just No. No. Impossible.

the Future of HospitalityI agree. I wrote it out. Atomic Habits. Also for the listeners, look it up online. Would you have any advice for entrepreneurs looking to build a brand in retail or in hospitality? How important is no. Let let's start with that first. What advice would you give to entrepreneurs looking to build a brand in retail or hospitality?

Lotte VinkWell, for me, a brand in retail, and especially if you wanna build a brand, then it also takes a lot of time. And, like, slow but steady is the fastest way to where you wanna go. And I think, yeah, also with making a physical product, there is a lot of trial and error. It just doesn't go overnight. So being consistently good over a long period of time, I think that is I thought when I started that it would go faster. And maybe for some it does, but I think the majority, it just takes some time. I think also one of the books, if we go over, is from the Nike founder, Shoe Dog. He has been broke for ten, fifteen years, selling shoes out of the back of his head No banks wanted to loan him money, but now it's Nike.

Lotte VinkSo I think the advice is it's grit. So keep on going even though it's tough. If you really believe in what you're doing and that it doesn't go That's the point. Believe what you do. Yeah. Believe in yourself. And if you really, really have that dream, just do it. Yeah. And it is And if you think always

the Future of Hospitalitygoing to be easy. Right. Yeah. No. It's not gonna be easy, and there is no certain outcome. And then, again, if you don't like that anxiety or that insecurity or uncertainty, I should say, then you should not do it. But let's let's just focus on the people that would like to start a business themselves like you you did. Yeah. You have to become friends with that part.

Lotte VinkSorry? You have to become friends with that part of the insecurity. Yes. Like, switch your mindset that that's a that's a nice thing to be. It goes hand in hand. Yeah. Yeah. You can't have it that. It's it's

the Future of Hospitalitya good balance. Yeah. What's next for next for your brand, Lotte? Any exciting developments coming up?

Lotte VinkTwo, actually. And they're also kind of hand in hand. We wanna start women's wear. We are eight years old next year, so we think it's time. We think it's I think it's time. I also want to get my clothes from Lepreche. And we will do a fundraising for it. So we go live and we will sell bonds. It's the first time we do bonds. Up until now, we did loan and equity. But the loan is only possible to do with Dutch investors and bonds from AXA more international. So that's why we chose this time to do bonds. We go live next week, so that's always exciting because you hope it will go Where can people where can people find this? Yeah. If you go it's not live yet, but or maybe when this people see this, it will be. But if you go to our website, you can go to investing, and then there will be a link going to how you can Okay.

the Future of HospitalityYour website name is labfresse and then? Doteu

Lotte Vinkor .nlordk or but eu will redirect you.

the Future of HospitalityOkay. Labfresse.eu for international listeners. Right. Perfect. Okay. I think we touched a lot of subjects today, Lotte. Yeah. Nice. Is is there anything you want to share that we haven't discussed today?

Lotte VinkNo. I don't think so.

the Future of HospitalityNo. No. I think it was very good. What what I'm gonna do, I'm gonna thank you for being on our podcast today. I I really wanted to talk to you because I'm and I'm I will keep following you, of course. And maybe I will invite you next year again to see how things are going after all these changes with the women clothing line and etcetera. Very, very exciting. Yeah. Thank you a lot. Nice. Thank you. Very much. Thanks.