EPISODE · 22 MINThe bottle behind the sustainable stay
What if the most visible sustainability win in your hotel fits on a nightstand? Arjan sits down with Bart Willems, co-founder of Bottle Up, to explore how a reusable, sugarcane-based bottle replaces single-use plastic without operational hassle. Less waste, stronger branding, happier guests.
Bart WillemsCo-founder of Bottle UpKEY TAKEAWAYS
Visible sustainability
Replacing single-use plastic with a reusable sugarcane bottle is one of the easiest and most visible sustainability wins for hotels. It sends a clear message to guests the moment they enter the room.
Guest experience upgrade
Guests don’t just drink from the bottle - they photograph it, post it, and take it home. It becomes a memorable part of the stay and strengthens brand perception.
Operational simplicity
No refill logistics, no washing glass bottles, no operational complexity. Hotels can order through existing wholesalers and instantly reduce waste without changing internal processes.
You hardly ever see a reusable bottle filled with water that looks like ours. People instantly fall in love with the bottle.
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