Average daily rate (ADR) calculator

Average daily rate (ADR) is your room revenue divided by the room nights you sold. It tells you what a sold room earned on average, not how full the hotel was.

Room revenue

Room nights sold

Rooms in the hotel

Nights in the period

Currency

Example: a 120-room hotel over 30 nights. Type your own figures.

ADR: €140.00

Occupancy: 80.0%
RevPAR: €112.00

ADR = €403,200 ÷ 2,880 = €140.00

How to calculate ADR

ADR = room revenue ÷ room nights sold. Count rooms revenue only, without breakfast or taxes, and treat complimentary rooms the same way every month, or the trend means nothing.

Example: €403,200 in room revenue from 2,880 room nights sold gives an ADR of €140. If those nights came from a 120-room hotel over 30 nights, occupancy was 80% and RevPAR €112.

A high ADR with few rooms sold is not a win. ADR and occupancy pull against each other, which is why most hotels judge them together through RevPAR.

How hotels are doing

Latest public figures. Compare your own month with the market, not with last year alone.

	ADR	Occupancy	RevPAR
Europe	€146.50+4.9%	79.6%+1.4 pts	€116.60+6.7%
Germany	€133.10+6.8%	79.0%+1.6 pts	€105.10+9.1%
France	€138.40+5.3%	76.5%+1.9 pts	€105.90+7.9%
Italy	€203.50+3.4%	85.6%+1.3 pts	€174.10+5.1%
Netherlands	€159.00-6.0%	82.2%-0.6 pts	€130.80-6.7%
Spain	€164.30+8.5%	84.4%+2.1 pts	€138.70+11.3%
United Kingdom	€156.90+5.8%	84.1%+0.2 pts	€132.00+6.1%

Source: MKG (report published by IHA), period September 2026, published 20 Oct 2026. Chain hotels; ADR and RevPAR excluding VAT; UK figures in euros.

	ADR	Occupancy	RevPAR
United States	$161.78+1.5%	66.4%+0.5%	$107.43+2.0%

Source: CoStar (via Hospitality Net), period August 2026, published 29 Sept 2026.

What hotel leaders say

“Occupancy tells you if it's right or wrong, and ADR is then the measurement where you move up or down.”
Rogier Ensel, Owner, RevGenListen from 19:27
“They were only able to get seven, eight, 9% more in the ADR. And when you do the calculation, that was not sufficient to pay back the investments we made.”
Rastko Djordjevic, Managing Director EMEA, JLL Asset Management, JLLListen from 18:35